WELCOME TO OUR ETTY SHOP! 30% off Sitewide. Prices are in USD

About Etty + Roll

About Us

Etty + Roll is a fresh line of baby and nursing essentials designed for modern parents. Created by a busy mom-trepeneur of four who was searching for that perfect "carry-all" bag when on the go with her little ones... and with the creative vision of a Visual Stylist mommy of two who loves turning fun patterns into seasonal staple looks. Together, with a passion for enriching parents’ lives, these #Stylemoms design products with convenience, comfort…and style. Experience Etty + Roll and find your style, to go with your new journey.

We love to connect with fellow modern parents. Our line has been featured in Boombaloo magazine, Yoyo Mama and Gugu Guru. We had the pleasure and honour of showcasing our new Fall 2016 collection at the Emmy's Celebrity Gift Suite and met some fab mamas and style celebrity dads who are now #rollinwithetty. Our line can also be found in our local fab boutiques at The Living Room in Langley, Scout & Co., and Boomers & Echoes. Look out for us at your local baby shows and popups too.


As fellow moms on the go, we understand the importance of durability and convenience so we pay close attention to quality and easy care in the design details, ensuring all our essentials are machine washable. We select the finest cotton, mainly originated from North America and Europe for our essentials. For the chic at heart, we add trendy fabric details, like faux leather or nylon as trim statements for our clutch bags, while still maintaining that durability and care. 

All these elements are put together and designed in Canada and collaboratively made in Mexico. We are very hands on in the production process to maintain the elevated "Etty" level of quality standards. 


The Team


Betty is a proud Mama of 4 with an intense passion for bringing joy to fellow moms. As the founder of New Beginnings Baby Planning Services, which guides new parents in welcoming their bundles of joy with comfort and ease, there’s no one better who will understand what moms on the go need…and want. She has been highly recognized by her clients and is now hosting workshops throughout the city to spread the wealth of comfort for new moms to feel confident in the first days with baby. She struggled to find that right bag with baby essentials to suit her daily life as a nursing mom, so, she created a clutch bag to fit it all perfectly in one… with some room for baby’s extras. Betty truly believes…Happy moms mean happy babies.


Whether she’s home with family, or in a corporate meeting, Jewel, is literally always styling….Styling her clients, her displays, her kids, her friends, and, herself. She has a passion to inspire people to feel great by enhancing their individual style. Her diversity stems from her immense styling history in working with luxury designer boutiques, top retailers & fashion events throughout her hometown of Vancouver, Canada. She genuinely cares about health and wellness, and built an Arbonne skincare & nutrition business by sharing this passion with other parents seeking to benefit from the same lifestyle. As Creative Director, this mama of two brings Etty & Roll’s vision to life by inspiring new parents to fit their style into their new life.